Gushpanka: The Power of Words

Designer Meytal Cohen takes us on a contemplative journey about what it’s like being a woman in her series titled ‘Gushpanka: The Power of Words’. ‘We are categorized since birth. Blue is for boys. Pink is for girls. Subconsciously, our brain reduces the amount of information, to the minimum needed for us to grasp the world. It works similarly in the case of a society. […] we classify people on the basis of their traits, as it becomes quicker and easier for us to remember and understand them. In today’s world, the categorization divides us on the basis of our gender, religion, colour […]. It is not in our hands, but in the hands of the society to decide where we belong. This project is about the relations between stereotypes, design and myself’, reveals Cohen.

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